COMPELLING UNIT ECONOMICS LTV/ CAC >$6 $1 CUSTOMER ACQUISITION COST LIFETIME VALUE Note 1: LTV/CAC was reported for the period ending FY17; Updates to this metric are expected to be provided on an annual basis Note 2: We calculate the lifetime value of our customers and associated customer acquisition costs for a particular year by comparing (1) gross profit from net new subscription revenues for the year multiplied by the inverse of the estimated subscription renewal rate to (2) total sales and marketing expense incurred in the preceding year ©2017 Coupa Software, Inc. – Confidential – All Rights Reserved 35