CUSTOMER SUCCESS FRAMEWORK DRIVES EXCEPTIONAL TIME TO VALUE Value Discovery Value Realization Value Optimization $6MM of savings in following 12 months, leads to run rate of 93% improvement in $10MM in annual savings on-contract spending leads CFO discovers that only 26% of to savings of $4MM Identification of $70MM in potential spending is done on-contract future savings results in decision to Sample Project delivers 8% reduction in add users and additional modules Customer spending in remote locations via Organization needs control over visibility and rejections spending in remote locations ©2017 Coupa Software, Inc. – Confidential – All Rights Reserved 22